Gina's Experience

Gina Holub has analyzed and reported on hundreds of focus groups, in-depth interviews, and quantitative projects for consumer and business-to-business clients in a variety of industries, including:

Pharmaceuticals: Pfizer, Merck, AstraZeneca, GSK, Allergan, Abbott, Novartis, Baxter, Ethicon, Bristol Myers Squibb, McNeil, Boehringer Ingelheim, Lilly, Berlex Laboratories, Alcon, Johnson & Johnson, Pharmacia & Upjohn, Bayer, Roche, GensiaSicor, Medicis, Teva, Medtronic, and Wyeth-Ayerst

CPG: Kellogg's, Revlon, Purina, Planters, Hanes, L'Oreal, Rayovac, S.C. Johnson, Clorox, Proctor & Gamble, Golf Pride, Avon, Reckitt Benckiser, TDK, Brylane, and Hartz

Financial Services: American Express, Fidelity Investments, Summit Bank, GMAC Mortgage, Marine Midland Bank, TIAA-CREF, Sallie Mae, The Hartford, The Bank Marketing Association, M&T Bank, and Lehman Brothers

Food and Beverage: Coca-Cola, Dr. Pepper/7UP, Nabisco, Arby's, Friendly's, Outback Steakhouse, Frito Lay, Kellogg's, Pepperidge Farm, Godiva, Early Times, Dunkin' Donuts, Finlandia, Veg-All, and Seagram's

Travel and Tourism: Disney World, The Cayman Islands Tourism Authority, Bermuda Department of Tourism, Colonial Williamsburg, and Delta Airlines

Business Services: Federal Express, Xerox, and IBM

Telecommunications: BellSouth, Time Warner Cable, and GTE

Other Industries: Toyota, Iomega, U. S. Postal Service, The Franklin Mint, ADT, Wilsonart, Goodwill Industries, The Southern Company, and PBS

Gina's Therapeutic Areas

Gina has worked in a wide variety of therapeutic areas within the pharmaceutical industry. These include:

Oncology/cancer: Breast, lung, renal, pancreatic, stomach, skin, cervical, colorectal, prostate, mulitple myeloma, leukemia, chemo-induced nausea and vomiting, chemo-induced anemia

Endocrinology: Diabetes, thyroid disorders

Cardiovascular: Hypertension, lipids/cholesterol, arrhythmias, ACS, CAD, CHF, VTE/DVT, atrial fibrillation, stroke; both pharmaceuticals (statins, ARBs, ACEs, anti-coagulants, beta blockers, calcium channel blockers, etc.) and devices (stents, defibrillators, etc.)

Neurology: Parkinson's, epilepsy, MS, stroke, migraine, spasticity, cervical dystonia, Fabry Disease

Psychiatry: Autism, depression, bipolar disorder, schizophrenia, ADD/ADHD, GAD

Gynecology: Pap smears, HPV vaccine, menopause, cervical dysplasia, endometriosis, oral contraceptives, IUDs, genital warts, pre-term labor/delivery

Gastroenterology: IBS, Crohn's, ulcerative colitis, GERD

Pain: Chronic, acute, post-operative, neuropathic, opioids

Rheumatology: RA, gout

Dermatology: Acne, psoriasis, actinic keratosis, melanoma

Respiratory: Asthma, COPD, HRF/PPHN, cystic fibrosis, pulmonary edema, pneumonia, influenza

Ophthalmology/optometry: Eye drops, glaucoma, conjunctivitis, lenses/frames, contact lenses

Hematology: ITP, hemophilia

Nephrology: Cancer, CKD

Urology: BPH, UI/OAB

Devices: Insulin pens, blood glucose monitors, safety syringes, neurological implants, stents, surgical instruments, microcatheters, occipital nerve stimulators, cortical stimulators, spinal cord stimulators, dental implants

Diagnostics: Test kits, assays, instrumentation

OTC: Vitamin/mineral supplements, fish oil, pediatric cough/cold)

Auditory: SNHL/presbycusis, tinnitus

Other: Obesity/weight loss, vaccines/infectious diseases, antibiotics, hepatic, sleep disorders, substance abuse, plastic surgery/cosmetic procedures, clinical trial recruiting, growth hormone, anesthesia

Gina's Clients

Gina has worked with dozens of small and medium-sized market research firms all over the United States and Canada. These firms range in size from one person to 200+ employees. Virtually all of her clients are repeat clients, several of whom have been partnering with her consistently for many years.

Gina's Published Article

"Tips for Working With Qualitative Subcontractors," Quirk's Marketing Research Review, December, 2002.