About Gina
Qualitative Research Knowledge
Gina has 30+ years of experience in market research. She specializes in supporting qualitative research firms via moderating, content analysis, report writing, and note-taking services, and has worked on hundreds of projects involving thousands of respondents in both the consumer and business-to-business arenas.
In-Depth Industry Knowledge
Most of Gina's work has been in support of healthcare and CPG, but she has extensive experience in a number of other industries, as well. Her healthcare work has encompassed a wide variety of therapeutic areas and includes work among all types of healthcare stakeholders, including doctors, nurses, patients, pharmacists, MCOs, and hospital administrators.