Welcome
Gina Holub independent qualitative research consultant
Qualitative Research Expertise for Healthcare, CPG & Beyond
About Gina
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Qualitative Research Knowledge
Gina is a seasoned market research professional with deep expertise in qualitative methods. She partners with research firms nationside to provide hands-on support in moderating, report writing, content analysis, and note-taking, always focused on clarity, depth, and actionable insights. Her work on hundreds of projects and thousands of interviews across consumer and B2B markets helps clients uncover the “why” behind decisions and turn it into meaningful impact.
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In-Depth Industry Knowledge
Gina has a strong track record in healthcare, (CPG), and financial services. Her healthcare experience is particularly extensive, covering numerous therapeutic areas and involving collaboration with all major stakeholders, including physicians, nurses, patients, pharmacists, managed care organizations, and hospital administrators.
Beyond healthcare, Gina’s work in CPG and financial services reflects her adaptability and commitment to understanding consumer and market dynamics. Whether the focus is on patient experiences, brand positioning, or customer decision-making, Gina combines strategic thinking with a human-centered approach to deliver insights that drive business success.